This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. OUAI has gone green! The refillable pouch uses 60% less plastic and allows the brand to reduce its carbon footprint by 30% while generating less CO2 emissions in production. One pouch can refill OUAI's shampoos or conditioners three times Get rich quick with OUAI's Thick Conditioner. It intensely hydrates while leaving hair with a frizz-free, smooth finish. Marshmallow root, a natural emollient derived from Africa, gives a slip to hair aiding in detangling and prevents hair from coiling around itself. Shea butter not only delivers deep hydration to the hair but also acts as a sealant keeping moisture locked in. Avocado oil coats hair to prevent breakage, creating stronger, healthier hair follicles. Hydrolyzed keratin, fills in missing keratin naturally found in hair follicle, reducing frizz and flyaways.